Client
Oyster Capital is a New Zealand investment and property finance business.
Requirements
Major digital refresh: redesign the site to prove best-in-class rezoning expertise and portfolio breadth, plus an urgent sales campaign to convert remaining inventory.
Delivery
A credibility-led digital strategy using Big Numbers and success stories (including complex consenting wins) and developed a bold creative concept to drive urgency and enquiries.
Experience Applied
Strategy & Growth
- Set a credibility-led digital strategy around rezoning expertise, portfolio breadth and enquiry growth.
- Facilitated workshop inputs to align portfolio proof points, campaign priorities and enquiry goals.
- Prioritised proof points, big numbers and success stories to support trust and conversion intent.
- Connected the site refresh with urgent sales campaign content to help convert remaining inventory.
UX/UI
- Designed user journeys from credibility-led proof content into campaign enquiry moments.
- Structured complex consenting wins and portfolio stories so users could understand them quickly.
- Balanced investor credibility, project detail, conversion-focused navigation and accessible content scanning.
Creative
- Led creative ideation for a bold campaign concept that created urgency and supported enquiry generation.
- Turned complex property and consenting proof points into more confident digital storytelling.
- Aligned campaign messaging and content direction with the broader credibility-led site refresh.
Build & Delivery
- Translated the refreshed strategy into page structures and campaign-ready content.
- Supported release readiness across core site content, success stories and enquiry pathways.
- Worked through delivery details needed to connect brand credibility with performance goals.
WEBSITE LAUNCHED JULY 2025
