About
I’m a New Zealand-based digital lead who works across strategy, UX/UI, creative production, and delivery. I’ve had over 15+ years in advertising and marketing agencies and I’ve learned how to move from idea requirements to shipped output without losing momentum.
I use A.I. where it genuinely helps speeding up research, ideation starters, prototyping and production whilst keeping quality control and practical delivery front and centre.
I don’t just advise; I build, design, and produce.
Brands
Below are some of New Zealand’s leading brands which I’ve had the pleasure of working with.
What I do
My experience has allowed me to lead and deliver end-to-end digital projects. I don’t mind jumping on the tools across UX & UI, prototyping and video creation. I also enjoy creative ideation that gets work moving. If it improves the experience or performance, I’m happy to get into the weeds or manage from the sidelines.
A.I.
- Enable teams to adopt AI (training, workflows, tool selection)
- Rapid prototyping with AI-assisted build/test loops
Strategy & Growth
- Set digital strategy and prioritised roadmaps
- Define measurement approach and validate tracking
- Shape content strategy for campaigns and always-on needs
- Improve search performance direction (SEO & GEO)
UX/UI
- Research, design and validate user journeys
- Prototype and iterate UI
- Run usability testing and apply learnings
- Build personas/segmentation inputs when needed
- Apply accessibility standards in design and delivery
Creative
- Creative Ideation
- Content direction and storytelling across various channels
Build & Delivery
- Lead delivery end-to-end (scope, risk, release readiness)
- Set technical direction with developers and partners
- Set technical direction with developers and partners
Tools
These are the tools I reach for the most. A.I. for speed and inspiration, Figma & Adobe’s Suite for design, and video & audio tools for content that lands. I use whatever stack gets from idea to polished output fast, without making it painful for teams to maintain.
