Client
Best Bites is a consumer food platform focused on discovery and engagement.
Requirements
Build a revenue-generating platform for Best Bites Plus subscriptions and advertising, with strong search, SEO-ready structure, and simple vendor listing/CMS so users can find deals quickly.
Delivery
Shipped the platform foundation (smart search, discount redemption, vendor onboarding) plus key mobile & navigation refinements. Phase 2 delivered a native app to improve access and support subscription & advertising growth.
Experience Applied
Strategy & Growth
- Set the platform direction around subscription growth, advertising value and vendor participation.
- Facilitated workshop inputs to align user, vendor, subscription and advertising priorities.
- Prioritised the roadmap from web platform foundation through to native app access and repeat customer use.
- Improved search performance direction through SEO-ready structure, deal discovery and vendor listing content.
UX/UI
- Researched and designed user journeys across deal discovery, redemption, subscriptions and vendor onboarding.
- Prototyped and iterated mobile navigation and offer discovery paths so users could find deals quickly.
- Used user testing to validate deal discovery, redemption and subscription pathways.
- Built segmentation inputs around users, vendors and subscribers to shape smart search, discounts and access patterns.
Build & Delivery
- Helped deliver the platform foundation across smart search, discount redemption and vendor onboarding.
- Set delivery direction for CMS and listing workflows so vendors and deals could be managed efficiently.
- Worked through release readiness and launch refinements across web and app phases.
WEBSITE LAUNCHED 2025
