Client
KFC is one of New Zealand’s leading quick-service restaurant brands.
Requirements
Refresh and expand the KFC 6 & Shout cricket web-app with a redesigned UI and new gameplay features to lift engagement, while keeping asset production efficient and resolving key licensing constraints (premium Knockout webfont).
Delivery
Shipped a UI refresh, Intro, Prize animations and new modes (‘Wicked Wickets’ and ‘Zinger Power’ for accelerated earning). Designed map zones to support prize configurations and developed a contingency mini-game concept (pinball/spin-the-wheel) for cancelled live matches. Reduced production load by standardising a single power-up character across all player types (avoiding 16 separate animation variants) and created ESPN digital banners to promote the game and drive downloads.
Experience Applied
Creative
- Led creative ideation for new game modes, prize moments and contingency mini-game concepts.
- Created ESPN digital banners to promote the game and support app downloads.
- Shaped content and animation direction while reducing production load through a standardised power-up character.
UX/UI
- Designed and iterated the game UI around clearer earning moments, modes and reward feedback.
- Prototyped map zones to support prize configurations and gameplay variation.
- Used user testing feedback to refine gameplay clarity, interaction flow and reward moments.
- Applied learnings to contingency mini-game thinking for cancelled live matches.
APP LAUNCHED NOVEMBER 2025
