Client

KFC is one of New Zealand’s leading quick-service restaurant brands.

Requirements

Refresh and expand the KFC 6 & Shout cricket web-app with a redesigned UI and new gameplay features to lift engagement, while keeping asset production efficient and resolving key licensing constraints (premium Knockout webfont).

Delivery

Shipped a UI refresh, Intro, Prize animations and new modes (‘Wicked Wickets’ and ‘Zinger Power’ for accelerated earning). Designed map zones to support prize configurations and developed a contingency mini-game concept (pinball/spin-the-wheel) for cancelled live matches. Reduced production load by standardising a single power-up character across all player types (avoiding 16 separate animation variants) and created ESPN digital banners to promote the game and drive downloads.

Experience Utilised

APP LAUNCHED NOVEMBER 2025