Client
Serato is a globally recognised New Zealand music technology brand.
Requirements
Demonstrate a credible Creative Director approach to elevate the Serato brand and support growth.
Delivery
Delivered a strategic brand elevation concept with art direction and copywriting across key touchpoints, supported by video, print, and social creative executions.
Experience Applied
Strategy & Growth
- Framed the strategy around brand elevation and growth for a global music technology audience.
- Prioritised key touchpoints that could strengthen brand perception and support campaign direction.
- Used the concept to demonstrate a credible Creative Director approach.
Creative
- Led creative ideation for a strategic brand elevation concept suited to Serato’s music technology position.
- Developed art direction and copywriting across video, print and social executions.
- Shaped the creative system around clear storytelling and high-impact touchpoints.
