Client
Oyster Property Group are a leading New Zealand commercial property and fund manager.
Requirements
Rebrand Oyster Group Property and make them the authority in commercial property through their digital ecosystem.
Delivery
We connected the website with a third-party Salesforce provider, migrated existing content into the new platform, improved key user pathways (investors & leasing), supported campaign-ready content and also integrated Search and Analytics. Streamlined navigation and Investor Portal access and added leasing filters and performance uplift.
Experience Applied
Strategy & Growth
- Set the digital direction around Oyster’s authority in commercial property, with clearer investor, tenant and leasing pathways.
- Facilitated stakeholder workshop inputs to align investor, leasing, content and platform requirements.
- Prioritised high-value actions including Investor Portal access, leasing enquiries and property discovery.
- Supported campaign-ready content, search visibility and measurement through SEO, analytics and tracking considerations.
UX/UI
- Researched, designed and validated key journeys for investor, tenant and leasing audience segments.
- Prototyped and iterated navigation, content hierarchy and page layouts so users could scan property information quickly.
- Used user testing inputs to validate key journeys and refine the experience before launch.
- Applied clear interface patterns for search, filtering, enquiry pathways and accessible use across desktop and mobile.
Build & Delivery
- Led delivery details across the third-party Salesforce connection, search and analytics integrations with the wider delivery team.
- Translated requirements into launch-ready page templates, migrated content workflows and functional behaviours.
- Supported release readiness by checking key pathways, forms, filters and tracking before launch.
WEBSITE LAUNCHED DECEMBER 2025
