Client
Mission Estate is a leading New Zealand wine brand with a strong premium presence.
Requirements
Deliver a full brand refresh built around the creative platform “History in the Making” to attract a younger audience.
Delivery
Defined and executed the updated Look & Feel to anchor the “History in the Making” positioning, then approved and commenced the Shopify build including Smile.io integration.
Experience Applied
Strategy & Growth
- Set the digital refresh direction around the “History in the Making” positioning.
- Facilitated workshop inputs to align brand direction, audience priorities and e-commerce requirements.
- Prioritised the roadmap around attracting a younger audience while protecting premium brand cues.
- Connected the refreshed look and feel to e-commerce growth, retention and measurement needs.
UX/UI
- Designed user journeys that connected brand storytelling with product discovery and shopping pathways.
- Iterated page layouts, content hierarchy and mobile shopping behaviour around the refreshed brand direction.
- Applied commerce UX patterns so the experience could support both brand engagement and sales.
Build & Delivery
- Set delivery direction for the Shopify build and Smile.io integration requirements.
- Translated approved creative direction into a launch-ready store experience.
- Worked through release readiness across brand, content and platform setup.
WEBSITE LAUNCHED DECEMBER 2025
