Client
Woman is a lifestyle-focused brand experience designed for broad audience reach.
Requirements
Launch the Woman brand with a distinctive identity, a digital presence that supports editorial storytelling and an e-commerce platform for subscriptions and sales.
Delivery
We delivered the Woman brand identity and visual system, designed key digital templates and page layouts and built an e-commerce experience to support launch along with subscriptions and in store sales.
Experience Applied
Strategy & Growth
- Set the digital presence around launch, editorial storytelling and e-commerce growth.
- Facilitated workshop inputs to align editorial, subscription, commerce and launch priorities.
- Connected subscriptions, in-store sales and audience reach into the platform direction.
- Prioritised a flexible content and commerce structure to support ongoing growth.
UX/UI
- Researched and designed journeys across editorial discovery, subscription pathways and product sales.
- Prototyped and iterated key digital templates and page layouts for content and commerce needs.
- Used user testing to validate content discovery, subscription flows and e-commerce pathways.
- Created accessible digital patterns that could support broad audience reach after launch.
Creative
- Led creative development of the Woman brand identity and visual system for launch.
- Extended the brand into digital templates, editorial layouts and sales touchpoints.
- Shaped a distinctive launch story across the editorial and commerce experience.
Build & Delivery
- Led delivery of the e-commerce experience to support subscriptions and in-store sales.
- Supported template and page delivery across the launch platform.
- Helped connect brand, content and commerce requirements into release-ready site functionality.
WEBSITE LAUNCHED 2025
