Client
The Department of Corrections is a New Zealand public-sector organisation delivering nationwide services for correction facilities.
Requirements
Modernise the Careers site into a recruitment destination, hitting urgent nursing targets in competitive regions while addressing stigma with credible, rehabilitation-led storytelling.
Delivery
We supplied a modernised design built on SilverStripe. We implemented SEO improvements, produced authentic content (vox pops/hero video) and delivered conversion assets and an FAQ (SEO) plan.
Experience Applied
Strategy & Growth
- Set the digital strategy around recruitment goals, urgent nursing targets and regional hiring needs.
- Shaped content strategy around authentic rehabilitation-led storytelling to address stigma and improve candidate confidence.
- Improved search performance direction through SEO updates, conversion content and an FAQ plan.
UX/UI
- Researched and designed candidate journeys around role discovery, reassurance content and application intent.
- Iterated the careers UI so roles, pathways and supporting content were easier to scan.
- Applied accessible public-sector design patterns while creating a more compelling recruitment destination.
Build & Delivery
- Supported delivery of the modernised SilverStripe site experience.
- Set delivery direction across SEO, content and conversion assets for a launch-ready careers platform.
- Helped align design, content and technical updates around recruitment performance and release readiness.
WEBSITE LAUNCHED SEPTEMBER 2022
