Client
Keep Kauri Standing were partnered with to create A Kauri Cries. A public-interest campaign focused on environmental awareness around the Kauri.
Requirements
Create an engaging digital experience to raise awareness of kauri dieback by letting the public hear the “cries” of infected trees.
Delivery
Captured kauri “tears”, translated visuals into musical notation, staged a live Philharmonia performance, and built a remixable website for sharing.
Experience Applied
Strategy & Growth
- Shaped the campaign around a simple public participation idea: hear the impact of kauri dieback.
- Connected environmental education with a shareable digital experience to increase awareness.
- Focused the experience on emotional engagement rather than a purely informational campaign.
UX/UI
- Designed a clear path from learning about the issue to interacting with the tree-generated sound experience.
- Created an interface that made remixing and sharing feel immediate and easy to understand.
- Balanced storytelling, interaction and campaign messaging across the web experience.
Creative
- Helped transform kauri tears into a creative audio concept with a strong emotional hook.
- Connected the live Philharmonia performance with the digital remixable campaign experience.
- Used sound, story and participation to make the environmental message more memorable.
Build & Delivery
- Supported delivery of the interactive website and shareable remix flow.
- Coordinated the digital output around campaign assets, performance content and launch needs.
- Helped bring the experience from creative concept into a working public-facing platform.
WEBSITE LAUNCHED JANUARY 2017
