Client
KFC is one of New Zealand’s leading quick-service restaurant brands.
Requirements
Create a Super Rugby direct-to-digital game to drive app engagement, with instant SMS prize redemption and high-quality kick playback for sharing.
Delivery
Built and launched the Super Rugby game experience, implemented instant-win mechanics with SMS prize redemption safeguards, and delivered social-ready kick playback visuals to protect quality.
Experience Applied
Strategy & Growth
- Set the campaign direction around app engagement, instant reward mechanics and Super Rugby participation.
- Facilitated workshop inputs to align gameplay, prize redemption, campaign and technical requirements.
- Prioritised the game roadmap around quick play, prize redemption safeguards and shareable playback moments.
- Connected campaign participation with direct-to-digital growth for the KFC app experience.
UX/UI
- Researched and designed the play flow around quick understanding, repeat attempts and mobile-first interaction.
- Prototyped and iterated prize redemption pathways so instant-win moments stayed clear and controlled.
- Used user testing feedback to improve gameplay comprehension, flow and reward clarity.
- Applied clear interaction feedback across score moments, kick playback visuals and accessible game states.
Build & Delivery
- Led delivery of the game experience with SMS prize redemption safeguards and instant-win mechanics.
- Set technical direction for the social-ready kick playback output.
- Supported release readiness from game concept through to launched app experience.
APP LAUNCHED FEBRUARY 2023
