Client
Viktual+ is a protein, nutrition and wellness brand.
Requirements
Establish a digital hub to support the Viktual+ launch, including an e-commerce store, TEEM Talk podcast landing experience with platform links and standardised CRM email templates.
Delivery
We delivered brand and creative direction, designed a custom Shopify store, built the podcast hub with platform links and CRM templates with inclusive greetings and consistent branding.
Experience Applied
Strategy & Growth
- Set the digital hub direction around product launch, e-commerce and podcast-led content.
- Facilitated workshop inputs to align store, podcast, CRM and launch content priorities.
- Prioritised store pathways, platform links and CRM templates into a consistent launch roadmap.
- Shaped content strategy for a flexible hub across commerce, customer communication and brand growth.
UX/UI
- Designed user journeys across product discovery, purchase pathways and podcast platform access.
- Iterated the custom Shopify store and podcast landing experience around simple, clear actions.
- Created consistent CRM email templates to support clearer customer communication.
Creative
- Led brand and creative direction across store, podcast and CRM touchpoints.
- Kept greetings, messaging and visual treatment consistent across customer-facing assets.
- Shaped a cohesive launch story for the nutrition and wellness brand.
Build & Delivery
- Led delivery of the Shopify store, podcast hub and CRM template set for launch.
- Coordinated content, platform links and brand assets into a usable digital hub.
- Supported release readiness from creative direction through to functional launch outputs.
WEBSITE LAUNCHED AUGUST 2021
