Client
Real is a New Zealand youth-focused education and wellbeing initiative.
Requirements
Modernise Real’s youth mental health website to clearly surface services, locations, and support resources in a calm, culturally grounded, mobile-first experience.
Delivery
UX led creative direction, simplified navigation and refreshed UI so users could quickly find services, locations, wellbeing resources and of course “Get help now” pathways.
Experience Applied
Strategy & Growth
- Set the site direction around fast access to services, locations and support resources.
- Prioritised “Get help now” pathways for users who needed immediate direction.
- Shaped content strategy around youth mental health sensitivity, clarity and practical support needs.
UX/UI
- Researched and designed user journeys for services, locations, wellbeing resources and urgent support pathways.
- Iterated navigation and UI around a calm, culturally grounded and mobile-first experience.
- Applied accessibility-minded design patterns for users seeking support or information.
Creative
- Led creative direction around a calmer and more supportive digital tone.
- Balanced visual freshness with the trust and care needed for youth wellbeing storytelling.
- Helped make the experience feel approachable without losing clarity or seriousness.
WEBSITE LAUNCHED JUNE 2024
