Client
Sealord is a major New Zealand seafood company operating across global markets.
Requirements
Reposition the digital presence of Sealord to feel more corporate and retail-aligned with a refreshed design that worked for both coporate and retail customers.
Delivery
We delivered a multi-domain website, refreshed and updated brand assets and evergreen imagery, easier recipe search and back-end performance. We also added sustainability content and implemented GTM/Hotjar plus a GDPR-compliant cookie banners.
Experience Applied
Strategy & Growth
- Set the digital repositioning direction for both corporate and retail audiences.
- Facilitated workshop inputs to align corporate, retail, recipe and sustainability content priorities.
- Shaped content strategy around sustainability, recipes and evergreen brand assets.
- Defined measurement and optimisation needs through GTM, Hotjar and performance considerations.
UX/UI
- Researched and designed journeys for retail users, corporate visitors and content-heavy recipe discovery.
- Prototyped and iterated recipe search and navigation so users could find useful content faster.
- Used user testing to validate navigation, recipe discovery and cross-audience content pathways.
- Applied refreshed design patterns and accessible content structures across the multi-domain experience.
Build & Delivery
- Led delivery of the multi-domain site experience with refreshed content and assets.
- Set technical direction around back-end performance and GDPR-compliant cookie banner requirements.
- Coordinated analytics, tracking and optimisation tools into the launch-ready platform.
WEBSITE LAUNCHED JUNE 2022
